Paris-based Toi Com Moi is a new fashion label offering collections
specialised on parents and children clothing. Fathers and sons, mums
and daughters can find identical items. FL@33 was commissioned to
generate concepts, visual identity and their e-commerce site. The
site incorporates everyday snapshots and animations of children doodles
to create an accessible and playful atmosphere.
The online shop was launched in may 2004
and was live until december 2006 when the site was transformed into
a pure presentation site of new collections.