mmm-fesival 2008, anzère | campaign April 2008
The 2008 campaign was designed as part of an evolving visual identity FL@33 developed for the first annual MMM-Festival – Musiques des Montagnes du Monde – that took place in Switzerland. The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010. The event quickly evolved during this time and so did its visual identity.
The MMM campaign 2008 included the initial logo, A0 and A2-sized festival posters, postcards, wrist tickets, merchandise such as their T-shirts and also the first version of the festival's website. The 2008 poster motif already featured three key ingredients that later evolved into the 2009 and 2010 campaigns. The instrument compositions using the particular instruments used by the selected musicians and bands, the colour green and last but not least the triangle used here as background pattern and illustrative element (later evolving into the festival's logo).
Anzère is a beautiful resort, in the Swiss Alps, situated on a high plateau facing south and overlooking the Rhone Valley. The breathtaking panoramic view of the Valaisan Alps presents a whopping 12 peaks over 4000m – from Bitschhorn to Mont-Blanc.