Penrhyn Books was officially founded in 2010 by historian, publisher and author David Leedham. The independent publisher is based in Chester, United Kingdom, and publications are available via Penrhyn Books' website and a growing list of selected stockists.
FL@33 was commissioned in 2009 by Penrhyn Books to design and typeset five books including their covers. The five publications form a book series entitled The Bitter Sea covering British history during the period of the Roman empire. FL@33 also developed the brandnew identity for Penrhyn Books including a logo, stationery – with bookmark/business card combinations, letterheads, address label stickers, a promo card andPenrhyn Books' website– penrhynbooks.com – with integrated online shop. The books were released one at a time throughout 2010 and 2011 with the first publication being released in September 2010, followed by the official website launch. The last book to complete this series was published in May 2011.
FL@33 was responsible for the complete process from design to production and created everything from book design, cover design – including photographs of the sea, the publisher's identity, website and the typesetting of a total of 1770 pages with additional footnotes, quotes and 246 illustrations. Some of the illustrations for the books were also created by FL@33 and included maps and tables.