FL@33

multi-disciplinary
design studio for
visual communication
and beyond

LOCATION 68 | WEBSITE
This first version of location68.co.uk was designed and developed as part of the visual identity FL@33 created in 2018 for UK-based Location 68 – a new consultancy for Bespoke Golfing Experiences. The website proudly features Location 68's strikingly minimal and memorable logo that was also patiently crafted by FL@33 as part of a wider design brief for Location 68's visual identity.
___ The website offers an overview of the consultancy's bespoke services and acts as an online business card for existing and potential customers.
___ Webfonts of Location 68's newly defined house font Gill Sans MT Pro Medium and the playful display typeface Gill Sans Shadow MT Pro were embedded into the website design.
___ The responsive website was optimised for desktop browsers where the site's parallax effect adds an extra touch to the design. A touchscreen version for iPhones was also developed and while the site looks best in a desktop browser the website does of course also look great on the iPad.

VISUAL IDENTITY | BRIEF
The brief was to create a simple, straight-forward website for Location 68, together with a sophisticated, versatile logo and visual identity that is appropriately elegant, contemporary – yet timeless – and that helps Location 68 to communicate their luxurious bespoke services with the right tone of voice for their demanding clients.
___ The logo was also applied to stationery designs including digital letterhead templates and elegant printed business cards.

 

 

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