ARTS AFFAIRES | LOGO
Paris-based Arts Affaires was founded in 1968. They are an art buying and production agency, event organisers and a public relations and marketing agency.
___ The visual identity we developed for the firm includes the new stationery, a we-moved-to-new-and-larger-offices-card, elements for their website and the fresh new logo – shown here – that finally replaced their antiquated old one.
___ The altogether more contemporary look and feel of their new identity represents a new era of this evolving company. The new logo is much more appropriate for them and its use suitably more flexible and versatile. It was launched in autumn 2007. We have been working with Arts Affaires since 2000 – pre-FL@33 times.
___ Even before the brandnew stationery was printed the new logo was applied to the director's freshly tuned company car which was meant to become a regularly changing canvas for some of the 5,000 artists Arts Affaires is collaborating with.