200% Cotton – New T-shirt Graphics, Laurence King Publishing / Harpers, by Helen Walters, book and cover design by FL@33, also featuring FL@33’s T-shirt range for stereohype.com and commissioned artwork for 200% chapter, p.85 and p.134, London, UK, August 2004 (English)
200% COTTON | BOOK DESIGN, COVER ILLUSTRATION AND COMMISSIONED 200% ARTWORK
200% Cotton – New T-shirt Graphics was the very first book design commissioned by what was to become a very loyal client and FL@33's very own publisher – namely London-based Laurence King Publishing. We worked very closely with the book's author Helen Walters who gave us a lot of freedom to help editing the compiled footage.
___ 200% Cotton turned out to be an internationally successful best-seller and more FL@33-designed books followed – starting with 300% Cotton – More T-shirt Graphics – the book's sequel in 2006.
___ Book design and front cover illustration / type treatment are by FL@33. The book also features some of the first FL@33-designed T-shirts besides many international T-shirt gems.
___ Working on 200% Cotton was one of the encouragements we had at the time to launch our very own T-shirt and button badge label and online boutique Stereohype.
___ Helen Walters also commissioned us to contribute a 200%-themed artwork to the book.
200% COTTON |LAYOUT AND GRID AND VISUAL IDENTITY
200% Cotton and its sequel 300% Cotton are image-based books containing over 1,000 illustrations each. The grid FL@33 developed had to be flexible, provide consistency, and make the design process relatively systematic.
___ Thread-like, dotted lines were applied to picture and text frames to create a subtle impression of fabric and fashion. The layout allowed us to create a strong, versatile and playful visual identity.
___ Shown here are sample spreads, cover details, chapter openers and the BLAD (Book Layout And Design) – produced prior to starting the complete book design in order for the publisher to be able to present the project at book fairs.
200% COTTON | 200% PROMO T-SHIRT
The 200% promo T-shirt featuring the FL@33-design cover artwork was produced especially for the book launch – a collaboration between Laurence King Publishing, FL@33 and the studio's newly launched T-shirt label Stereohype.
___ The Japanese cover of this FL@33-designed book by Helen Walters was published in a pink cover version.
___ A few remaining 200% T-shirts are still available at stereohype.com.
CLICK FOR MORE INFO | 200% COTTON | TEXT EXCERPTS
Helen Walters from 200% chapter: '200%' we said, and then ran away and left these various designers to design a related T-shirt graphic. The results couldn't be more eclectic, from illustrative to typographic to downright bizarre, while in some cases they're really not related to the brief at all. Nonetheless, this chapter presents a snapshot of some truly creative thinking from a wildly talented group of international artists and designers.
___ 200% Cotton, p85: FL@33 (www.flat33.com, www.stereohype.com) – 'Our starting point was a typographic experiment incorporating the '%' sign and the 2 of '200', explain designers Agathe Jacquillat and Tomi Vollauschek of London-based design studio, FL@33. 'When we realized that our '200%' creation bore a resemblance to two eyes and a nose, we decided to push our discovery a bit further, making collages and placing the mask on all kinds of animals. Then we made a selection of the funniest ones.'
___ Helen Walters from Sell chapter: The T-shirt has been used as an ideal promotional vehicle since way back when. Here we celebrate brands and designers using the T-shirt as a modern-day equivalent of the sandwich board. Well let's face it, it's a darned sight more convenient.
___ 200% Cotton, p.135: FL@33 (www.flat33.com, www.stereohype.com) – Agathe Jacquillat and Tomi Vollauschek, from France and Germany respectively, met while studying at the Royal College of Art in London. In 2001, they launched their own design agency, FL@33. 'Our mission is to create a vibrant and fresh body of work while maintaining a healthy balance between commissioned and self-initiated projects', they say. Hence their work for clients such as MTV Networks and the Royal Festival Hall, counter-balanced by projects such as their wildly successful experimental sound website, bzzzpeek.com.
LAURENCE KING PUBLISHING | FL@33 COLLABORATION
Other FL@33-designed books for Laurence King Publishing besides the internationally successful 200% Cotton – New T-Shirt Design (2004) included its sequel 300% Cotton – More T-Shirt Design (2006), the best-selling Patterns – New Surface Design (2007/2012) and Cult Streetwear (2010/2011).
___ In addition to designing books FL@33 also conceived, compiled, wrote and designed books in collaboration with Laurence King Publishing. The first book was Postcard (2008, Available editions: English: Laurence King Publishing, German: DuMont, French: Pyramyd and Spanish: Gustavo Gili), followed by Made & Sold (2009) and more recently The 3D Type Book (2011).
Original English edition (Laurence King, 2004)
250 x 250mm
Published September 2004
Laurence King Publishing