TOI COM MOI | LOGO
FL@33 was approached by Paris-based Toi Com Moi – then a start-up fashion label offering collections specialised on parents and children clothing. Fathers and sons, mums and daughters could find identical items – giving the 'mini-me' concept a fresh new look. Toi Com Moi can be roughly translated into You Like Me – hence the logo symbol of a perfectly balanced see-saw.
___ FL@33 was commissioned to develop Toi Com Moi's logo and playful, versatile visual identity and apply it to embroidered labels, their online shop and stationery.
___ Their French online shop was launched in May 2004 and was live until December 2006 when the site was transformed into a pure presentation site for new collections.