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100 Pieces of Havana, Havana Club, a 100 hour-long exhibition that started July 23rd, 2008 in London‘s Dray Walk Gallery (off Brick Lane), FL@33's contribution was 1 of 100 Pieces of Havana that showcased 100 artistic interpretations of the Havana Club Especial bottle.
CUSTOM HAVANA CLUB BOTTLE
We were invited to create 1 of 100 Pieces of Havana – a one-off exhibition held in London 'showcasing some of today's finest artistic talent'. The inspiration for this project was the Havana Club Especial bottle, and a total of – you guessed it – 100 contributors were invited to interpret the bottle in any way they liked. We chose to customise the bottle itself that we were given.
___ FL@33's artistic custom work was based on the evolving beauty of the walls in La Bodeguita del Medio – the famous restaurant bar in Havana – a popular tourist destination where visitors have been sketching, doodling and tagging the walls with their names and messages for decades. Agathe visited a few years ago and some of her interior pictures were a helpful starting point for the bottle design.
The exhibition opened its doors on July 23rd, 2008 for 100 hours only in London's Dray Walk Gallery, Dray Walk (Off Brick Lane). It was curated by Intercity in collaboration with Balance PR.
CLICK FOR MORE INFO | LIST OF CONTRIBUTORS
FL@33, Anthony Burrill, Jethro Haynes, Dave White, Mode2, Gasius, Kai & Sunny, Mark Ward, Jun Watanabe, I Have Pop, Kam Tang, Sanderson Bob, Marion Deuchars, Billie Jean, Larry Dunstan, Jack Teagle, The Projects, Freedom of Creation, Hydro 74, Koa, Stevie Gee, Joe Black, hi-res!, RUDE, Swifty, Klaus Haapaniemi, Adrian Fleet, Beanie @ Makestuff Ltd., Ehquestionmark, Paris, Pinky Vision, Rob L, XENZ, Nina Chakrabarti, Cubanbee, Mysterious Al, Natasha Kahn, She One, Kate Harrison, Ben Drury, Spradio, Timothy Saccenti, Paul Davis, Corin Johnson, James Joyce, Ian Wright, Luke Kirwin, Kid Acne, Keith Watts, Ben Aslett, Tom Hingston Studio, Guillermo, Jonathan Ellery, William Tuck, Ian Stevenson, Andrew Rae, Andy Forshaw, Matthew Hawkins, Anita Zabilevska, Garudiostudiage, Hellovon, Steve Wilson, Panda Yoghurt, Siggi Eggertsson, Trevor Jackson, Deanne Cheuk, NEW, Si Scott, Masa, Rose Stallard, Rob Ryan, Johnny Kelly, Vinti Andrews, Jules David, Kustaa Saksi, Jason Tozer, Juan Moreira, YCN, ALIST, Nash, Will Kemp, INSA, Julian Morey, Luke Best, Valero Doval, Wilfred Wood, Christian Montenegro, Aesthetic Apparatus, Buggy, Robbie Wilkinson, Sam Sparrow, Adam Hayes, Samuel Bell, Chrissie Abbott, Dominic Meaker, Emily Forgot, William Edmonds, Melvin Galapon, Central Station, Intercity.
UPDATE 2020 | PERMANENT COLLECTION
In 2020 the unopened one-off custom bottle has been acquired by a private collector in Germany. Our Havana Club Especial bottle is now in the permanent Arno Schwarz collection. Complete with a little info brochure we prepared and the original FL@33-signed tube that contributors were given together with the invitations to contribute.
___ We took a few more pictures and close-ups before sending the bottle on its way. These pictures were posted at the end of this documentation page.
Categories: Customisation, FL@33 projects, Illustration, Installations | Exhibits, Products, Typography
Sectors: Culture | Arts, Food | Beverage