SAMARITAINE | ILLUSTRATION SERIES
FL@33 was commissioned in September 2001 by French ad agency Agence V to help them with a pitch. We created this Metro poster campaign and catalogue proposals for Samaritaine – a very big French department store in the heart of Paris.
___ The campaign proposal aimed to create a fusion of Art Nouveau architecture and contemporary elements to provide a fresh image, based on a tradition of the shopping center and the building itself.
___ An image license for one of FL@33's illustrations was later bought by Samaritaine for a cover they printed hundreds of thousands of times on multi-lingual versions of their store maps to help Parisians and the many tourists visiting the department store.
Categories: Campaigns, Illustration, Posters | Postcards, Print
Sectors: Retail
![slideshow](/upload/Samaritaine_MODE_L_show2.jpg)
![slideshow](/upload/Samaritaine_SOLDES_L_show2.jpg)
![slideshow](/upload/Samaritaine_ExpoL_show2.jpg)
![slideshow](/upload/Samaritaine_IndesL_show2.jpg)
![slideshow](/upload/Samaritaine_DecoL_show2.jpg)
![slideshow](/upload/Samaritaine_NoelL_show2.jpg)
![slideshow](/upload/Samaritaine_PontL_show2.jpg)
![printImage](/upload/Samaritaine_MODE_L_640.jpg)
![printImage](/upload/Samaritaine_SOLDES_P_640.jpg)
![printImage](/upload/Samaritaine_ExpoL_640.jpg)
![printImage](/upload/Samaritaine_IndesL_640.jpg)
![printImage](/upload/Samaritaine_DecoL_640.jpg)
![printImage](/upload/Samaritaine_NoelL_640.jpg)
![printImage](/upload/Samaritaine_SOLDES_L_640.jpg)
![printImage](/upload/Samaritaine_NoelP_640.jpg)
![printImage](/upload/Samaritaine_BAG_500.jpg)
![printImage](/upload/Samaritaine_CATALOGUE2_640.jpg)
![printImage](/upload/Samaritaine_COVER_640.jpg)