MATELSOM | MATTRESS TESTING
Shown here are a few of the countless additional illustrations created for Matelsom over the years. Many ideas and communication strategies were developed by FL@33 including concepts such as the firm's favourite sleeping positions on stationery and a collection of mattress test positions and activities – illustrating both – the common and less obvious testing scenarios.
___ Numerous different illustrations of customers testing mattresses were used for ads, posters, online campaigns and many of the visuals were also animated as gif animations. In these olden days gif animations were usually restricted by a maximum file size ranging from 1–20kb...
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.
Categories: Campaigns, Illustration, Moving image, Print