EQUITY | FOSTERING RESPONSIBLE FINANCE | THE WORKSHOP | THE BOARD GAME | IDENTITY SYSTEM
FL@33's Tomi Vollauschek collaborates with the start-up Equity on all key aspects of visual communication for its evolving identity system. Tomi also contributes to the design and product development of their educational board game.
___ To date, we have created a bespoke logotype, a logo animation, produced the first batch of prototype #6 board games, and developed the responsive website – version 2 for businesses and schools edition – with playful typographic elements and desktop-optimised rollover/hover interactions.

EQUITY  | THE LOGO
This playfully geometric logo was developed by FL@33's Tomi Vollauschek for Equity and its educational board game.
___ The minimal custom typeface and logotype design were combined with the tagline's Futura Maxi and its wide and particularly geometric letterforms. Taglines such as the initial 'The Board Game' feature in various type sizes relative to the logotype. This enhances overall legibility across different size applications.
___ The board game itself is very colourful, and we kept the logo in black and white to contrast this. Consequently, the logo appears not only modern and clean but also calm, confident, and visible against a sea of colours.
___ As Equity evolved, we introduced additional taglines to the visual identity family – including 'Fostering Responsible Finance', 'The Prototype', and locations of the various Equity teams: Turin, Paris, Hong Kong, Milan and Berlin.

EQUITY | DESIGN INSPIRATION | IDENTITY SYSTEM | PAC-MAN
The bespoke Equity logotype design draws from stock market bar and candlestick charts – visualisation graphs depicting value fluctuations over time (see slideshow further down this page). Trading principles also informed the logo creation – incorporating associations of puzzles and modular systems by graphically cutting away elements that appear elsewhere, similar to diversified investments being moved and adjusted.
___ The logotype forms the carefully considered modular visual identity toolbox – a flexible starting point already implemented across prototype #6 playtesting. The social media avatar uses the profile picture shortform letter 'e' – subtly reminiscent of retro Pac-Man chasing a dot, adding playfulness to the identity.

EQUITY  | THE LOGO ANIMATION
As described in the design inspiration section above, the custom letterforms of the logotype convey brand attributes through their shapes, proportions, and stylistic details.
___ The animation further enhances and visualises this as Equity's letters are cut, halved, and multiplied – like investments. These characteristics of growth principles are communicated even clearer in the animation that is used across social media channels and during workshops and playtesting events.

EQUITY | THE BOARD GAME
Equity is an award-winning educational initiative fusing pedagogy, realism and gameplay to make responsible financial literacy – founded on environmental and social responsibility – more inclusive and accessible. Players discover the power of financial markets by competing to build profitable yet responsible investment portfolios, inspired by the 1976 serious game Bourse: Le Jeu de la Finance by Editions Fenwick and economist Bertrand Jacquillat.
___ Following extensive playtesting and prototype #6 production, the project now expands through workshops for businesses, schools and universities – promoting confidence, inclusion and awareness under 'Fostering Responsible Finance'.