MEUBLES.COM | LOGO / STATIONERY
Following our fruitful collaboration with French mattress and bed supplier Matelsom we were commissioned by their newly acquired sister-company in 2003 – online furniture supplier meubles.com – to create their logo and visual identity and apply it across stationery, a Metro poster campaign and their e-commerce website offering thousands of products.
Apart from a couple of very early experiments with fluorescent orange the logo quickly started to feature what was to become the company's signature orange. The logo did of course also work in black and white when required. It included a logotype and a symbol that could also be used separately as a web icon or stencil for example.
Nowadays meubles.com is part of Groupe Matelsom that also includes French firm Camif since 2009. In November 2012 meubles.com stopped trading as a separate brand and is now part of Camif – with the url meubles.com being directly forwarded to camif.fr.
Categories: Campaigns, Logos | Identities, Print