SOUTHBANK CENTRE / ROYAL FESTIVAL HALL | COVERS
We were approached by the Royal Festival Hall's (RFH) inhouse art director at the time – John Pasche (creator of the Rolling Stones logo – although we admittedly didn't make the connection at the time). Story goes that before getting in touch with us he had to convince his marketing department with FL@33's Trans-form magazine in hand that if we – non-inhouse designers – can make tower cranes look beautiful we would surely do a magnificant job with The RFH's Classical Music Campaign.
___ We were commissioned in April 2002 for the campaign that run from autumn 2002 until summer 2003.
___ FL@33's responsibilities were concept generation, photography and compositions for a teaser series used by the RFH's inhouse designers as deviders in RFH's classical music brochures, images for posters and cover images for seasonal brochures – shown here – and leaflets covering Classic International Series, International Piano Series, International Chamber Music, Current Music Series, Early Music Series, International Orchestral Music and Fresh Series.
___ We were given access by John Pasche to numerous RFH studio spaces and very kind musicians willing to pose for us and bring their instruments along, too, for close-up shots we later used to create the visuals.