FL@33

multi-disciplinary
design studio for
visual communication
and beyond

STEREOHYPE | THEMED ADVENT CALENDARS | 2020 – ONGOING
Concept and product development created by FL@33 for the studio's sister-company – graphic art label and online boutique Stereohype.
___ Tapping into the great pool of our Stereohype button badge collection we developed an elegant and strikingly simple advent calendar idea.
___ The matchbox-style gift boxes we designed for Stereohype as part of its 15th anniversary last year have been developed further in 2020 to create a brand-new product range. The largest matchbox-style gift box can house up to 25 1" (25mm) button badges and so we used this existing packaging solution to develop a beautiful concept for a themed advent calender.
___ These new advent calendars feature 24 (+1) themed and covered button badges carefully selected by FL@33 from the popular and now already 1613-strong button badge collection with designs by over 600 hand-picked contributing talents from around the world.
___ Peel off the stickers to reveal the daily button badge design. The badges are pinned directly into the black flock pad inside. The available 2020 themes were Cats, Dogs, Abstract, Fun, Monsters and Yummy.
___ Outside the elegant packaging features a foil-blocked hand-printed Stereohype mascot squirrel in fancy rose-gold. The gift boxes look and feel sophisticated, are sustainable and made of matt black cardboard.

OTHER FL@33-DESIGNED PACKAGING SOLUTIONS | PAST AND PRESENT
Since 2004 FL@33 developed various other packaging solutions for the graphic art label. More recently Stereohype's sophisticated new 15th anniversary matchbox-style (Artist/Themed) Gift Boxes: 3–4 button badges for example, replaced the sets of three or four swing tag packs used during the first 15 years of Stereohype for online orders.
___ Pick 'n' mix orders of individual badge designs will automatically be pinned into one of these matchbox-style gift boxes these days. Before that separetely ordered Stereohype button badges were stuck to postcards.
___ The smallest matchbox-style gift box is for 1–5 button badges. The medium size is used for button badge quantities from 6–12 while the largest gift box is used for larger orders and can hold up to 25 badges – as is the case with advent calendars for example.
___ Notably there were also vast amounts of themed sets of four that Habitat commissioned. These came in a custom packaging FL@33 developed for them.
___ We also curate and compile the larger and differently packaged Artist/Themed Gift Boxes: 7 button badges. Additional FL@33-designed packaging designs for Stereohype include A Few Of My favourite Sneakers (AFOMFS) limited edition gift boxes and  AFOMFS series shoelace packaging.

STEREOHYPE COLLECTION
Stereohype's popular button badge collection consists of the FL@33-curated B.I.O. (By Invitation Only) Button Badge Series 1–20 contributions, winners of Stereohype's annual button badge design competition, Stereohype Mascot Squirrels and additional series such as collaborative AFOMFS series, MICA series, 10x10 series and Emoji series. Available via stereohype.com and selected international stockists.

CREDITS
Only some of the badges shown here were designed by FL@33. For individual button badge design credits of the various other artists and designers please visit stereohype.com.

PRESS CLIPPINGS
(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin



(...) The humble button badge is an unforgiving canvas. Small and designed to be viewed from a distance, great badge designs need to be clear and to the point. To celebrate the best of what's possible on a 25mm round surface, 15 years ago Agathe and Tomi from design studio FL@33 and graphic art label Stereohype created a button design competition, asking artists and designers to submit sets of up to four badges. (...) Neil Bennett, Digital Arts

(...) Stereohype's ... badge design competition ... has become an annual, rather joyous stalwart of the emerging designer community in the UK. (...) Emily Gosling, AIGA Eye on Design

(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum

(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: international

 

 

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