STEREOHYPE | VISUAL IDENTITY
Stereohype.com was launched in October 2004 as an international platform for both emerging and established talents and is a T-shirt and button badge label with online boutique based in London.
___ FL@33 created Stereohype's logo and its playful, versatile and ever-evolving visual identity in combination with its different mascot squirrels. The flexible identity has been applied across designs for Stereohype's clothing range, postcards and posters, stickers, embroidered labels, custom shoelaces, multi-purpose swing tags, button badges, various packaging solutions, T-shirt hangers, stationery, exhibitions, giant party squirrel sculptures and the redesigned online boutique (v.2) – relaunched in 2015.
___ A more detailed project description with insights about the process of developing the Stereohype logo can be found on the dedicated project page.
FL@33 created a mascot squirrel for Stereohype and many different incarnations have been included to Stereohype's visual identity and product range over the years. In 2018 selected mascot squirrels 2004–2018 have been released as button badges and Button Badge Motif Prints. See them all here at stereohype.com.
Stereohype's popular product range includes Stereohype T-shirts and the growing button badge collection that consists of the winners of an annual design competition, contributions to the design initiative B.I.O. (by invitation only) button badge series and the collaborative MICA (MFA ILP), AFOMFS (A Few of My Favourite Sneakers) button badge series, Emoji Series, Stereohype's 10th anniversary badges 10x10 and Mascot Squirrel Series 1.
___ Its over 2,500 available products also include books and graphic art prints such as Button Badge Motif Prints – exclusively commissioned artworks, limited editions and rare products – a mix of hand-picked goodies by designers and artists from around the world. The focus is on fresh, innovative and inspirational works – available worldwide via stereohype.com and carefully selected, international stockists.
___ Regular design competitions give emerging and established artists/designers the chance to promote their talent and to get their artworks produced and featured. This activity ensures frequent updates and guarantees that the Stereohype range stays appealing to its critical and demanding customers. Competitions and exhibitions are announced via the website, mailing lists, blogs, social media channels and international magazines.
___ Stereohype, graphic art label and online boutique, is a sister-company of FL@33.